EZtransition Blog | Automate AI Sales, Marketing & Communication

Are Your Google Ads Actually Working? Here’s How to Finally Know — Without Logging Into Another Platform

Darren Cato

Published on: 06/19/2026

Most local business owners running Google Ads are spending real money without a clear way to see if those ads are working. Your EZtransition system now shows all 11 Google Ads metrics — spend, clicks, conversions, and CPC — right in your dashboard. Here’s what this means for the Attract phase of building a dominant local business.

Digital Marketing - EZtransition

EZMS: Revolutionizing Digital Marketing Growth

Darren Cato

Published on: 03/25/2026

Explore EZMS for seamless digital marketing and automation to boost leads and sales.

Marketing Center

Facebook Ads vs. Google Ads: What’s Better for Local Businesses?

Darren Cato

Published on: 07/13/2025

Confused about where to spend your local business ad budget? Discover the key differences between Facebook Ads and Google Ads, and learn how AI-powered marketing systems can help you automate communication, sales, and grow your business smarter.

Marketing Center

Navigating the small business customer journey

Darren Cato

Published on: 05/09/2024

We dive into the five phases of the customer journey: Awareness, Findability, Reputation, Conversion, and Advocacy. Understanding these phases is key to aligning your marketing, sales, and customer service efforts for maximum impact and growth.

Podcast

Get Ready to Grow Your Local Business with the Five Stages of the Customer Journey!

Darren Cato

Published on: 02/06/2023

We dive into the five phases of the customer journey: Awareness, Findability, Reputation, Conversion, and Advocacy. Understanding these phases is key to aligning your marketing, sales, and customer service efforts for maximum impact and growth.

Podcast

Why you should think of your business as a Flywheel

Darren Cato

Published on: 11/30/2021

In today's fast-paced business environment, creating a seamless experience for customers, employees, and stakeholders is more important than ever. The flywheel concept, inspired by the mechanical device used to store.

Podcast